Craftsmanship Preserved. Heritage Celebrated. Women Empowered.
Serena Uziyel is a brand that honors generations of skilled artisans, creating exquisite pieces inspired by ancient civilizations like Mesopotamia, Sumeria, Babylon, and Persian.
Ancient treasures passed down through generations influence our modern lives, infusing Serena Uziyel designs with rich heritage and artisan lineage.
Meticulously handcrafted designs blend ancient techniques, looms, crochet, and filigree, meticulously woven into each piece. Her family's manor and its timeless pieces inspire her designs, connecting the past to the present.
Each Serena Uziyel masterpiece is a testament to her artisan lineage, embodying the elegance of ancient civilizations.
Designer & Founder
Serena Uziyel
Brand director and founder, Serena Uziyel, graduated from Parsons School of Design in New York. During her education, she worked with a variety of luxury brands including Moschino, Calvin Klein and Donna Karan.
She had the privilege to learn the technical and theoretical shoe crafting skills from the veteran Grandmaster Giuseppe Joseph Amolo, in Florence, Italy.
Her immense admiration for tradition, art, heritage and handicraft, along with her attention to detail, led her to establish the eponymous brand Serena Uziyel.
Preserving Heritage Through Craftsmanship
Every piece within the collection undergoes meticulous craftsmanship, a fusion of modern design and time-honored handicraft techniques from Italy, Turkey, and India.
Each creation is born from hours of dedicated work, with an unwavering commitment to perfecting even the smallest details.
At the heart of the brand lies the delicate artistry of transforming metallic threads into intricate chains, a signature element that defines its identity.
Perfection in the Details
Deeply detailed embroidered embellishments, including handcrafted metallic thread chains layered over leather, are created using an ancient wrapping technique, an intricate process that can take up to 35 hours to complete a single full chain-link.
The result is a blend of fine elegance, feminine sophistication, and contemporary craftsmanship, rooted in Serena Uziyel’s heritage of exceptional craftsmanship and a deep homage to tradition.
Female Artisanship
The brand proudly collaborates with a multitude of exceptionally talented female artisans in Turkey. The artisans dedicate an extraordinary amount of time and effort to ensure that every detail of the brand's creations is impeccably perfected.
Serena Uziyel has established a community of approximately 200 female artisans, empowering them through training in intricate embroidery, braiding, and crochet techniques. Extending beyond Istanbul, the initiative supports women with limited employment opportunities while reflecting the brand’s deep commitment to craftsmanship, community, and artisanal heritage.