Every piece within the collection undergoes meticulous craftsmanship, a fusion of modern design with time-honored handicraft techniques from Italy, Turkey, and India. The creations are born from hours of dedicated work, with an unwavering commitment to perfecting even the tiniest of details. At the heart of our brand lies the delicate artistry of transforming metallic threads into intricate chains, a signature element that defines us. Employing an array of materials and techniques, including metal yarns, raffia, hammered copper, twisting, braiding, and wrapping, to breathe life into our designs.

Deeply detailed embroidered embellishments, such as silver and gold handcrafted chains resting atop a leather point-toe pump, are custom-made through an ancient wrapping technique, an intricate process that can take up to 35 hours to create a full chain-link. The final product is fine elegance, feminine sophistication, contemporary craftsmanship, and something truly extraordinary. The legacy of exceptional craftsmanship is embedded within the lineage of the Serena Uziyel brand. Here, an homage to heritage has always been a time-honored tradition.

The brand proudly collaborates with a multitude of exceptionally talented female artisans in Turkey. The artisans dedicate an extraordinary amount of time and effort to ensure that every detail of the brand's creations is impeccably perfected. Serena Uziyel has established a community of approximately 200 talented female artisans, where they are taught and empowered with various craft techniques, including intricate embroideries, braiding, and crochet techniques. This community reaches beyond Istanbul, extending its support to women who face limited employment opportunities. While the training is indeed a time- consuming process, it strongly reflects our commitment to giving back to the community—a cause that holds a special place in Serena Uziyel's heart.